Meet our brand advocate, Melissa McHenry
In branding, we target one consumer. Of course, we still welcome everyone, but in an effort to create a consistent brand experience, we focus on one target. This target is what we call our brand advocate.
As a team, when we suggest changes, we must ask ourselves, “Will this serve Melissa? Is this something she needs or wants?”
Hello, Melissa
Melissa McHenry is a 36-year-old school nurse and mother in Overland Park, Kansas. She excels in all that she does — especially in her role as a mother and homemaker.
Words to describe her are fun, loving, and intentional.
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Feels a sense of accomplishment and pride in playing the role of the magic maker and orchestrating the fun for the family.
Feels a sense of belonging when able to trust others who share the same values.
Feels a sense of comfort and ease in routine and consistency.
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Playing the “the magic maker” requires being “on” a lot.
Carrying family load of emotional connection.
Managing a lot of moving parts for the family.
Family’s experience is a measure of success to her.
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To be Melissa’s team in orchestrating fun. Tacos & Tequila feels like home to her because we…
-are reliable
-are consistent
-care for her family in the same way she does
-can anticipate her needs (which include her family’s needs)
-make her feel special
Because of these reasons there is a natural sense of ease and comfort which allows for joy and connection to occur.
Why Melissa came to Tacos & Tequila
Melissa’s was introduced to Tacos & Tequila when a friend tagged her in a Facebook post about the restaurant being closed on Sunday to allow time for staff to rest and reset with family. Melissa felt encouraged by this focus on family and thought about how rare it is that restaurants prioritize this type of connection. Melissa’s friend has young kids like her, and specifically mentioned how kid friendly and welcoming the atmosphere is at Tacos & Tequila. In a pinch to figure out dinner and with no desire to cook, Melissa brought her family to Tacos & Tequila for a weeknight meal. She needed something close to home with a wide variety of options, and felt confident after all the great things she had heard that Tacos & Tequila would do the trick.
Why Melissa came back to T&T
During her first visit, the warm welcome from the Tacos & Tequila host immediately made her feel that bringing the kids here was the right decision. The colorful interior made her feel inspired, while the servers attentiveness to her kids and offering to bring them coloring sheets made her feel at ease. It had been a long time since Melissa felt like a dining experience was such a perfect fit for her lifestyle, which is why she immediately suggested Tacos & Tequila to the rest of her girlfriends for their next night out. Joshua remembered seeing Melissa the week before with her family and made a point to greet her and welcome her back to Tacos & Tequila. This warm interaction confirmed Melissa’s feeling that she finally found a restaurant that speaks to all facets of her life.
Why Melissa keeps coming back
Melissa keeps coming back to Tacos & Tequila because it’s an experience she can count on. Tacos & Tequila helps provide a sense of consistency in Melissa’s weekly routine – whether that’s a dinner with her kids after soccer practice, a date night with Mark, or an after work happy hour. It feels like Tacos & Tequila cares for her family in the same way that she does. Seeing her kids connect with the staff and knowing that each dining experience brings out the best in all members of the family is why she looks forward to going to Tacos & Tequila. It’s a place where she not only feels connected to her family, but to the Tacos & Tequila team as well. And because her family’s experience is a measure of success for her, she leaves Tacos & Tequila feeling accomplished by what she was able to provide for her family. If you asked Melissa, she would be proud to say that Tacos & Tequila is her ‘regular’ spot.